Experience
Entertainment. Public Relations. Publishing.
Our 20+ years of hands-on experience in Entertainment spans Music, Television, Documentary Film, Indie Film, Feature Film, Live Concerts, Home Entertainment, and Theater. We’ve worked as producers, publicists, managers and journalists covering every aspect of the above categories.
As content experts, we are immersed in various lifestyle markets that allow us to authentically connect with Music, Spirituality, Wellness, Parenting, Yoga, Consciousness, Film and Social Activist culture. There is no better way to understand an audience than to interact with it the way we do. We'll create the right mix of tools to help you find your people.
Public Relations
In recent years, we've enhanced the international careers of many music clients, including FLOW, Arun Shenoy, Peter Kater, Sangeeta Kaur, Masa Takumi, Domo Records, David Arkenstone, Pete Calandra, Fiona Joy Hawkins, Spotted Peccary Music, AOMUSIC, Steve Roach, Suzanne Doucet, Real Music, Ann Licater, Ricky Kej, Blue Landscapes, Steven Halpern, Deuter, Mysterium Music and children's music educator Bobby Susser, among others. In our dedication to diversity, we work with actor and playwright Jeremy Gillett, and the clean beauty brand DoubleDown Cosmetics, and co-hosted the Race Rave at UCLA. In the non-profit sector, we've represented educational HavServe.org in Haiti, the Peace Song Awards, WILPF.org, and the Zone Music Awards.
Social Media & Digital Marketing
Creating engaging social media posts and building an audience requires creativity, dedication and vigilance. We manage your social media channels, including crafting your strategy, monitoring
analytics, social listening, increasing your following, expanding community, creating events and advertising.
We then promote music, film, and branded content across consumer websites and a variety of platforms. See our work on recent social media campaigns including Shunia, Lawrence Blatt, Metta Mindfulness Music, Spotted Peccary Music, and HavServe.
Partnership Marketing
We’ve generated positive Partnership Marketing programs of all sizes for record companies, brands, managers and indie artists including Spotted Peccary, Little Hartley Music, Satori Productions, Mysterium Music, Nettwerk Records, Robert Kardanshian's MovieTunes company, SHOUT! Factory, NonProfit Music, Orange Peal Records, AO Music and Shadowside Music, pairing them with partners such as LA Yoga, Kindred Spirit, Brainvoyager, Nestle, MySpace.com, NASCAR, IMAX, YouthAIDS, TVDesktop, AOL, HavServe and Spa Buzz.
Strategic Marketing
Our founder Beth Hilton has handled events and strategic marketing programs across all music genres with acts such as La Ley, Mana, Ray Charles, The Eagles, Sugar Ray, Rob Thomas, Brandy, Barenaked Ladies, Third Eye Blind and Linkin Park, Brad Mehldau, Norman Brown, Michael Buble', Blake Shelton, Faith Hill, Natalie Merchant and more. She established Warner Music Group's Strategic Promotions division, and managed their multi-million dollar alliance with General Motors (Led Zepplin/Cadillac) and developed corporate relationships with Fortune 500 companies including Philips, Nestle and Revlon and more. In addition, she established cross-divisional, multi-media TV/Cable opportunities that spawned significant promotional benefits at AOL, Warner Bros., New Line, The WB!, Turner Broadcasting, and Time Inc.
Promotions - Music, Tours, Events, Radio
Our event marketing expertise has pivoted to helping artists and brands go virtual, working hand-in-hand with you to created and promote virtual events that attract publicity and build fanbases. When we are back to touring, call on us to make the most of your tours, adding promotion, radio, print & retail signings to the mix along the way. Our special events range from throwing spectacular GRAMMY Parties for Arun Shenoy, to scheduling audiophile conference mixers for Fiona Joy Hawkins, to promoting tours for FLOW, Jennifer Thomas, Danny Wright, to hosting House Concerts and meditative Spa and Wellness Events.
Awards Consultation
When it comes to awards, we love to coach and accompany our clients on the Red Carpet to ensure you gain the most media from your efforts. We are experienced with most major events, and have assisted many in the GRAMMY Awards, ARIAs, INATS, HMMAs, Peace Song Awards, ZMR Awards and more!
Publishing & Content Creation
Our team includes several award-winning writers, photographers and producers experienced in consumer and business media across print, radio, TV and digital formats to help with your content generation. Our content can be found in Entertainment Weekly, Backstage West, SF Valley Business Journal, Tape Op, Cassette Mythos, Ello, Awareness Magazine, Textura, Natural Awakenings. We are positioned to tell your story and present you in the best light through interviews, articles, white papers, EPKs, press kits, social media content, and high-quality videos that make an impact.
Entertainment
Brands
Media
What others are saying...
"As a radio host and blogger I have been following The B Company for over a decade,
and there is not a doubt in my mind that Beth Ann Hilton is the best in the business."
BT Fasmer
Radio Host / Blogger
"Beth Hilton and The B Company are an excellent choice for promoting and publicizing your project. Beth is extremely detail oriented, great at follow-up, and she never forgets the client."
R.J. Lannan
Music Reviewer
“I have worked with Beth Hilton at The B Company to promote more than 10 albums over a period of 12 years. Beth's dedication and enthusiasm to promote both me as an artist, and my music has been inspirational and given me the wind beneath my wings."
Fiona Joy Hawkins
Little Hartley Music
"Beth Hilton is the consummate pro when it comes to music promotion, as well as being one of the nicest people in the music business. She combines an engaging and friendly persona with the skills and knowledge of a seasoned professional. You can't go wrong hiring Beth Hilton and The B Company for your promotional needs."
Bill Binkelman
Music Reviewer
“I found in The B Company
a wonderful mix of dedication, commitment and professionalism, combined with personality and heart, all very important to me."
Al Conti
Grammy®
Nominated Composer
"Beth Hilton and her team at The B Company have been stellar in getting me press, alerting me to award opportunities and “getting me in the room" for interviews, podcasts and unique placements. I trust Beth with my artistic projects because she really cares. I've never been treated as number or a notion: I'm respected as an artist and am presented that way. I celebrate success because of Beth Hilton and The B Company."
Ann Licater
Award Winning
Recording Artist
"Personally, I have found working with the B Company to be like being part of a family. I feel loved and supported and the team is passionate about the music. My specific needs and desires have always been taken seriously and I love the can do attitude."
Trysette Loosemore
Australian singer songwriter and pianist
I enjoyed working with Beth on various levels, from developing my press kit, to entering & winning awards, to connecting with new communication partners, and developing an updated website. It was a very positive experience!
- Valerie Romanoff
Multi-Instrumentalist, Composer and Producer
“I've always loved the interaction I've had with Beth Ann and all her artists and clients. The amazing talent that I've interviewed and showcased on my music blog have really enhanced my portfolio. I can always count on a great experience dealing with The B Company.”
Robert von Bernewitz
MusicGuy247
